CADE approves agreement between TNL and Phorm

Brazil´s Antitrust Authority has this week approved the partnership agreement celebrated between TNL and Phorm. The operation involved internet marketing where the publicity will be directed to the customers according to the websites that are visited. The Reporting Counselor, Fernando Furlan, did not see any harm to competition concluding there were low barriers to entry of new competitors and allowed the transaction. There was a discussion involving internet privacy, but Furlan understood that the discussion was not under CADE´s jurisdiction. The decision will be sent to the Internet Government Committee, to the Telecommunications Agency and to the Department of Consumers Protection of the Ministry of Justice due to the data protection concerns.

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